Hi! I’m Yesica, a graphic designer and creative based in Los Angeles, California. I have over 9 years of experience working as a freelance designer, in private agencies and the public sector.

Scroll down to read about my work experience, education and skills.

Work experience:

  • San Pedro, CA
    July 2021 - January 2024

    • Multifaceted work experience with a blend of creativity, operational excellence, and customer-centric focus.

    • Spearheaded the successful launch of a new business location, overseeing day-to-day operations and ensuring a seamless customer and employee experience. Utilized effective management skills to contribute to the growth and sustainability of the new location.

    • Created graphic for social media as well as promotional items such as apparel and temporary tattoos, contributing to a cohesive and visually appealing brand identity.

    • Acted as an in-house photographer and videographer.

    • Assisted in the development of the company’s website

    • Worked as a Digital and Social Media Content Manager, implementing strategies that enhanced the company's online presence and increased the follower metrics specifically on Instagram. Engaged in advertising campaigns on meta platforms, reaching and expanding the target audience.

    • Played an integral part in organizing and executing special events, contributing to the overall success and positive image of the business.

    • Provided exceptional customer service, ensuring customer satisfaction and loyalty through effective communication and problem-solving.

    • Assisted in payroll duties and organization of financial records.

    • Contributed as an artist on a flexible basis.

  • Long Beach, CA
    October 2016 - May 2021

    • Produced multimedia content and animations. Created social media graphics for instagram, twitter and facebook.

    • Created video content featuring port photography that was featured on the large scale video wall spanning across the entire lobby of the city’s newly designed City Hall government building.

    • Redesigned the previous advertising campaigns and implemented my proposed design.

    • Worked in the development of projects, presentations and materials for events and other uses alongside managers and employees from various departments.

    • Produced advertising materials for newspapers, magazines, overseas publications as well as brochures, signage, posters and booklets and online ads. Produced internal use print publications such as annual reports, pamphlets, calendars, etc.

    • Designed event signage, backdrops, pamphlets, event programs, souvenirs and promotional gifts as well as holiday cards, holiday animations, car wraps and other collateral materials.

    • Redesigned the editorial layout and booklet for the yearly AAPA awards entries which helped win an award in almost each category for 3 years in a row.

    • Assisted during the logo and website redesign for The Port of Long Beach and helped with the population of photography and information on the new website. Implemented the new branding in printed and digital materials.

    • Acted as an in-house photographer for internal events, portraits of employees and executives. Tracked and maintained a digital photo library and performed other related duties as required.

  • Long Beach, CA
    Years 2017-2019

    • Redesigned and created a new editorial design for the LBCC Catalog that includes all the courses and careers offered each year at the school.

    • Designed the 2017-2018 cover

    • Designed table of contents making sure all the pages and content matched using the content provided by teachers and points of contact during the development of this project.

    • Made sure every section was readable, easy to find and on brand with the new design. Each catalog consisted of over 400 pages that required sharp attention to detail and formatting.

    • Reviewed and made changes and additions to the catalog as required.

  • Santa Ana, CA
    June 2016 - October 2016

    • Designed direct mail automotive marketing pieces, promotional credit cards, holiday packages, prize boards and other printed materials for different dealers across the nation. Some brands include Toyota, Nissan, Dodge, Ford, Jeep, Chrysler, Chevrolet. Very detail oriented.

  • Los Angeles, CA
    September 2015 - October 2016

    • Worked on the logo redesign, branding applications, social media mockups, merchandise and promotional design for the owners of Tesla Motors Club which is an independent club for Tesla owners and people interested in the brand.

  • Santa Clarita, CA
    March 2015 - July 2015

    • Worked as a freelance graphic designer. Created illustrations and graphics for t-shirts, aprons, bags, hats and other merchandise for national culinary events, restaurants and hotels across the United States, as well as local food and dessert brands.

  • Morelia, Mexico
    May 2014 - October 2014

    • Worked as a Graphic Designer for this agency and made editorial, vectorial and illustration work for several educational books for children of different ages. These books were sold in a private pre-school and elementary school.

  • Morelia, Mexico
    September 2013 - May 2014

    • Worked as one of the head designers of this agency doing identity and branding work for the city of Morelia, Mexico and the state of Michoacán. The work consisted in creating banners, brochures, advertising campaigns, posters and illustration for different events and city holidays.

Education

  • 2010 - 2014
    Morelia, Mexico

    Bachelor’s Degree in Graphic Design

  • 2012-2013
    Morelia, Mexico

    Diploma, Métodos de la Enseñanza para Maestros de Inglés

Skills

  • Adobe Suite (Illustrator, Photoshop, InDesign, After Effects)

  • Microsoft Suite (Word, Power Point)

  • Procreate

  • Acrobat

  • Logo creation

  • Advertising

  • Layout and editorial design

  • Photography

  • Branding

  • Composition

  • Color theory

  • Basic animation

  • Organizational skills

  • Detail oriented

  • Teamwork

  • Communication

  • Problem solving

  • Time management