Calavera Studios
July 2021 - Present
Spearheaded the successful launch of a new business location, managed day to day operations, managed and created digital content for social media, created promotional items including apparel and temporary tattoos, acted as in-house photographer, increased followers metrics, created advertising campaigns in meta platforms, organized and managed special events, provided exceptional customer service ensuring client loyalty through communication and problem solving. Contributed as an artist in a flexible basis.
I created an illustration for t-shirts to promote the business and oversaw the end-to-end process from creating the illustration and preparing the files for screen printing, to choosing the t-shirts and ink colors, to collaborating with the printing company to bring the concept to fruition. I was also in charge of organizing the photoshoot to showcase the t-shirts that were modeled by the business’ artists and I also captured and retouched the photos. This project was commercially successful and the t-shirts were swiftly sold out.
Created new business cards for the artists, as well as stickers with the shop’s logo and internal use forms. Was also in charge of the production of these items.
Created temporary tattoos as promotional merchandise for the business, as well as flash designs for special events.
Below are some photos I took to showcase the new business location. These were used on social media, the business’ website, Google maps and Yelp.
